When Cereal Went Nuclear: The Kix Ring Incident
2025-07-03
In 1947, Kix cereal shocked the world by offering radioactive rings as a premium toy for just 15 cents. This bizarre promotion quickly turned into a cautionary tale of unchecked marketing and the dangers of radioactive materials in everyday products. The Kix ring incident remains a wild and unforgettable chapter in the history of breakfast cereals.
